As children, we had big dreams – to be an astronaut, a movie star, a detective, or a writer…

But then we grow up. More shackles are put on us, confining us into boxes of what we should and shouldn’t do. Soon enough, our dreams went to sleep. We become sucked into the cycle of life, sleepwalking through it. One day, we jolt awake. We realize that we are not fulfilled. We have an inkling that there is more to life than this. We ask ourselves, “What is my purpose?

Let 1-On-1 Coaching Re-ignite The Fire Within You

Dream Fearlessly

Who do you dream to be? What lights the fire in you? I help you paint a vivid picture of your vision for yourself. I inspire you to dream bigger and reach higher.

Break Free

Do fears and doubts hold you back? I develop strategies with you so that you can be liberated from your negative inner voices and show up in the world fully as your best self.

Take Action

Now, it’s time to take enlightened actions that move you towards your dream. I challenge you and help hold you accountable on what you’ve committed to.

Is something missing in your life? Do you feel stuck or out of balance? Are you unsure about how to achieve your goals? In our 1-on-1 sessions, through probing questions and thought-provoking exercises, I will help you deepen your self-awareness, challenge your self-limiting beliefs, and inspire you to take enlightened actions. I’m your guide, your cheerleader and your accountability buddy on your journey to leading the most fulfilling life possible.

Certified Professional Coach (CPCC, PCC)

Joanna Li

Certified Professional Coach (CPCC, PCC)

Hi! I am Joanna.

Before I became a coach, my life happened according to plan. I went to university, studied finance because I thought “I should” and graduated with honours. I successfully made it into a new grad leadership development program at a large national company, one of the 5 chosen from a pool of 200. I thought my life was set.

A few years went by. A nagging feeling that something was amiss slowly creeped into my being, carving a dark hole. This prompted me to go on a search for my fire.

Upon recommendation, I decided to try a coaching course from The Coaches Training Institute (CTI). Everything suddenly fell into place. A match was struck, lighting up the fire I’ve been looking for all along. I realized that my life purpose is to fearlessly inspire people to lead fulfilling lives. I’m here to enable you to live the most amazing life that you can only imagine.

Let me light your fire today.

  • "Joanna's coaching style is empathetic and always focused on listening first. After understanding the situation, she walks me through thoughtful exercises to empower me discover my own solutions. Thanks Joanna, for helping me achieve balance and clarity in my life!"

    Diana Hu
    Product Manager
    TELUS Health
  • "Language can be powerful. In a couple of coaching sessions, Joanna was able to help me see my blind spots. Her unique approach allowed me to sift through the noise and focus on resolving my core problems. Through Joanna, I was able to have an honest conversation with myself without any judgment. She is amazing at what she does and I have no doubt she will continue to make a huge impact in people's lives."

    Susie Su_sm
    Susie Su
    Bench Accounting
  • “Coaching with Joanna has been a very positive experience! It was such a pleasure working with Joanna as she helped me find balance in my work, relationships, and health priorities. Joanna is very professional and is able to make anyone feel at ease during every session. She provides excellent recommendations and is a quality coach. I always leave the session on a positive note and with practical skills to tackle and work towards goals I care about. I have no hesitation in recommending Joanna to anyone considering personal coaching!”

    -Claudia Tse
  • “Joanna is a passionate and skillful coach. Her assertive approach encourages me to open up to myself and scan for the source of happiness. I felt very empowered and motivated after our coaching sessions. I definitely recommend her to anyone who’s looking for a little help to guide them through the important changes in their current situations.”


Curious? Book a call with me today.