“MY LIFE PURPOSE IS TO FEARLESSLY INSPIRE OTHERS TO LEAD FULFILLING LIVES.”
Hi! I’m Joanna, a Certified Professional Coach (CPCC, ACC).
Before I became a coach, my life happened according to plan. I immigrated with my parents to Canada when I was a teenager. Like most immigrant children, I worked hard so that my parents’ sacrifices were not in vain. I did nothing but study in high school. I went to university and got my Bachelor of Commerce majoring in Finance, which I chose because it was the hardest to get into and it was what I “should do”. I graduated with honours and successfully made it into a new grad leadership development program at a large national company, one of the 5 chosen out more than 200 applicants. I did what I was expected to do. I thought my life was set.
A few years went by. A nagging feeling that something was amiss slowly creeped into my being, carving a dark hole. To everyone on the outside, I had a great career, a beautiful place to live, and I was married to my soulmate who I had been with for 8 years. On the inside, however, I felt empty. I saw my life unfolding, exactly as it should, as if I was driving down a straight, monotonous road. I felt like I could almost just put on cruise control. I had many voices in my head, asking me these questions every day:
“How come I’m not feeling fulfilled?
What is missing? What can I do to fill this dark hole?
I know there is a fire in me waiting to be lit. What is this fire?
What is my purpose?”
I knew I had to do something to quiet these voices. I went on a search for my fire.

Upon recommendation, I decided to try a coaching course from The Coaches Training Institute (CTI), not knowing that this would be the experience that would transform my life. Everything suddenly fell in place. A match was struck, lighting up the fire I’ve been looking for all along. I realized that my life purpose is to fearlessly inspire people to lead fulfilling lives. As a coach, I am able to honour my life purpose to the maximum.
I’m here to enable you to live the most amazing life that you can imagine.